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The Westernization/Americanization of Austria
New Orleans, May 2002


The Westernization/Americanization of Austria in the Twentieth Century

Joint Annual Symposium:
University of New Orleans/Center for Austrian Culture and Commerce and
University of Innsbruck

New Orleans, 6 - 8 May 2002
Lindy C. Boggs International Conference Center, 
UNO Research and Technology Park, Lakefront 


Monday May 6, 2002


Panel I: 5:00 - 8:00 pm: Grand Opening: Setting the Context

Chair: Gunter Bischof, University of New Orleans

Reinhold Wagnleitner, University of Salzburg:
The American Empire of Fun: The Foreign Politics of American Pop Culture
Hegemony

Michael Hochgeschwender, Tübingen University:
The Americanization of Postwar Germany

Armin Thurnher, Vienna
Vienna and Its Americanization

Anton Fink, Vienna
Austrian Banking and Finance - Why Americanization Took So Long:
A Personal Perspective

Reception to follow


Tuesday May 7, 2002


Panel II: 8:30 am-10:30 pm: Postwar Beginnings

Chair: Karl Roider, Louisiana State University/Baton Rouge

Emil Brix, Austrian Foreign Ministry/Vienna:
Quo Vadis? Cultural Discourses about Austria's Central European Identity 

Günter Bischof, University of New Orleans/Martin Kofler, Innsbruck:
Postwar Occupation, the Marshall Plan, and Austria's Secret Rearmament as
"Westernizing" Agents

Jurgen Nautz, Kassel University/Vienna University
"'An Embarrassed Mission': The Early Discussions about Private Ownership
and Property Rights and the Process of Westernization in Austria"


10:30 - 11:00 am: Coffee Break


Panel III: 11:00 am - 1:00 pm: Business

Chair: Hermann Freudenberger, Tulane University

Helmut Lackner, Vienna
Travel Accounts from the U.S. and Their Influence on Taylorism, Fordism
and Productivity in Austria

André Pfoertner, Bern
The Americanization of Austrian Business Culture

Matthias Fuchs, University of Innsbruck:
The Impact of US Management on Austrian Management Cultures in Tourism


1:00 - 2:00 pm: Lunch


Panel IV: 2:00 - 4:00 pm: Politics

Chair: Michael Huelshoff, University of New Orleans

Anton Pelinka, University of Innsbruck/University of Michigan - Ann Arbor:
The Intellectual Influences of American Political Science on Austria's
Politikwissenschaft

Fritz Plasser, University of Innsbruck:
Americanization of Austrian Politics and Politicians: An Assessment



Wednesday May 8, 2002


Panel V: 8:30 - 10:30 am: Daily Life, Gender and Media 

Chair: Bernard Cook, Loyola University/New Orleans

Reinhard Sieder, University of Vienna:
From Herbert Marcuse to New Fatherhood: Discoures and Life Projections in
Private Life since the 1960s

Ingrid Bauer, University of Salzburg:
Westernizing/Americanizing Austrian Women: From the 1950s to the 1970s

Eric Frey, University of New Orleans/Vienna:
Americanizing Influences in the Austrian Media



10:30 - 11:00 am: Coffee Break


Panel VI: 11:00 am - 12:30 pm: Popular Culture

Chair: Katinka Nowotny, New Orleans - Vienna

Anna Schober, University of Vienna:
Hollywood-Movies and the Alteration of Styles and Worldviews

Monika Bernold, University of Vienna:
The Path to the West: Television in the 1950s and 1960s


12:30 - 2:00 pm: Lunch


Panel VI: 2:00 - 4:00 pm: Literature/ Music/Art

Chair: Inge Fink, University of New Orleans

Maria-Regina Kecht, Rice University
"Wo Ist Daheim?": America in the Narrative Identity Constructions of
Contemporary Austrian Literature

Kurt Drexel, University of Innsbruck
American Jazz in Ernst Krenek's Opera "Jonny spielt auf"

Christina Hainzl, University of Salzburg
American Painting: The New York Museum of Modern Art's International
Program in Austria


Wednesday Evening: 7:00 pm: Concluding Dinner

Master of Ceremony:  Gordon "Nick" Mueller

Keynote Speaker: 
Hannes Androsch, Vienna:
The Westernization of Austria: A Personal Perspective