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Music and Manipulation
Stockholm, September 1999


                    ANNOUNCEMENT FOR A CONFERENCE

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          *    M U S I C   A N D   M A N I P U L A T I O N:     *
          *   On The Social Uses and Social Control of Music    *
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          *                17-19 September 1999                 *
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          *              National Palace ("Nalen")              *
          *                  Stockholm, Sweden                  *
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ORGANIZERS:  Division of Psychosocial Factors and Health, Department of
Public Health Sciences, KAROLINSKA INSTITUTET, in cooperation with the
Swedish Artists and Musicians Interests Organization (SAMI). The
conference is being presented in the context of "The Year of the Brain" in
Sweden. 

CONTACT PERSON:   Steven Brown   (Steven.Brown@neuro.ki.se)
		  Ulrik Volgsten (Ulrik.Volgsten@music.su.se)

DESCRIPTION OF THE CONFERENCE:

        Music is an ever-present element of human life which is used to
influence the emotions in ways appropriate to social situations.  Music is
an emotional and behavioral manipulator that is actively exploited in all
ritual contexts, in the audiovisual media, and throughout the sound
environment. But music is the manipulatED as well as the manipulator:
music is actively controlled by those in power in order to promote social
and commercial aims. In addition, familiar music is re-used extensively in
contexts for which it was not intended as a means of creating associations
to, for example, commercial products. 

        These many uses of music raise a large number of important social,
psychological, musicological and moral issues that must be addressed in a
comprehensive fashion. This program brings together a wide range of topics
of relevance to the role of music in society and to music's place in our
cultural heritage.  The conference is organized around two broad aspects
of music and manipulation: Manipulation BY Music (i.e., the uses of
music), and Manipulation OF Music (i.e., the control of music). It
addresses the following types of questions: 

        * How does music affect us emotionally, cognitively and
	  biologically?
        * How is music actively used to manipulate emotional reactions in
	  social situations and in the audiovisual media?
        * What effect does environmental exposure to music have on our
	  emotional reactions, behavior, and health?
        * How is music controlled by societies and governments in order to
	  promote their social agendas?
        * Is it morally right to allow artistically-intended music to
	  become a symbol for commercial products?
        * What consequence does this all have for our health and cultural
	  heritage?

        "Music and Manipulation" deals with a host of timely issues
related to the role of music in society and history, and should have a
broad appeal to people working in musicology, music psychology, sociology,
history, political science, film, advertising, semiotics, and the music
industry itself.  As the conference is being sponsored by the Division of
Psychosocial Factors and Health at the Karolinska Institutet and is being
presented in the context of the "Year of the Brain" (1999) in Sweden, it
will provide an unprecendented interdisciplinary perspective on music, one
that should be of interest to specialists in many fields. 

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CONFERENCE PROGRAM



DAY 1


KEYNOTE ADDRESS: "Music: A Powerful Operator in the Fabric of Human 
Behavior" (Nils L. Wallin)


First Theme: Manipulation BY Music

I.  MUSIC AND EVENT

A. "What is 'Ancestral' and What is 'Derived' in Music: An Evolutionary 
   Perspective on Ritual Music" (Steven Brown)
B. "Ritual and Ritualization: Musical Means of Conveying and Shaping 
   Emotion in Humans and Other Animals" (Ellen Dissanayake)
C. "Emotion and Cognition in Musical Manipulation: From the Individual to 
   the Social" (Ulrik Volgsten)
D. "Music, Identity, and the Concept of Social Control" (Peter J. Martin)


                     
DAY 2

II.  MUSIC AND IMAGE
A. Music in commercial advertising
   1. "Effectiveness of Music in TV Commercials: A Comparison of Theoretical 
      Approaches" (Claudia Bullerjahn)
   2. "The Musical Component of TV Commercials: The Smooth Persuader" (Örjan 
      Strandberg)
B. Music in feature-length films, TV programs, and music videos
   1. "The Theme of Power in Film Music" (Michel Chion)
   2. "TV Music: Quick Fixes, Semiotics, and the Democratic Right to Know" 
      (Philip Tagg)
   3. "Music Video and Genre: Structure, Context and Commerce" (Rob Strachan)
   4. "The Process of Composing Music for Film and Television" (Bengt-Arne 
      Wallin)

III.  MUSIC AND MILIEU
A. "Music and Consumer Behaviour: A Summary of Recent Research" (Adrian 
   North)
B. "Health Effects of Music in the Environment" (Töres Theorell and Yvonne
   Liljeholm Johansson)



DAY 3


Second Theme: Manipulation OF Music


IV.  MUSIC AND RE-USE
A. "Music and Re-Use: Theoretical and Historical Considerations" (Ola 
   Stockfelt)
B. "Rights of Authorship: Historical, Economic, and Moral Issues" (Yngve 
   Åkerberg)


V. MUSIC AND CONTROL
A. "The Changing Structure of the Music Industry: Opportunities for and 
   Threats to Creativity" (Roger Wallis)
B. "The Suppression of Musical Expression" (Thomas Anderberg)
C. "Music and Morality: The Theresienstadt Experience" (Göran Rosenberg)


SYNTHESIS AND CONCLUSIONS  (Olle Edström)


PANEL DISCUSSION  (Åke E. Andersson, moderator)

For further details, see the conference website at 
	http://www.sami.se/manipulation/